Attracting passive candidates
According to research by LinkedIn, approximately 65% of the global workforce was classed as passive candidates in 2016.
What defines a passive candidate? In short, someone who isn’t actively seeking a new role. LinkedIn expands this into three categories: “Passive means someone is thinking of changing jobs, not looking but would be open to discussing one, or not interested in chatting about any new jobs”. Such a large proportion of the global workforce raises the question – how do you attract passive candidates into a new role?
We have all faced this dilemma. The team needs more capacity, and it’s time to decide who can fill the skills gap. Should you start looking for someone with experience who can slot into your way of working and get up to speed quickly with minimal intervention, or should you give a chance to someone starting out who displays ‘raw talent’, and train them for the role? There is no such thing as the ‘perfect’ employee, so the answer is rarely clear-cut.